Veganuary keeps getting bigger and bigger as more people adopt the challenge. Reasons vary from health to the environment, but many more people are taking part every year. Use this movement and piggyback the trending topic to showcase your vegan offers, why not extend your vegan offering to entice new customers.
January is traditionally where we all put on our trainers, join a gym, give up drinking and start eating healthier, some more successfully than others! People still want to eat great food though, why not introduce some healthy working lunches to help people satisfy their mid-week cravings.